Funnels
A Facebook ads to Telegram funnel, measured at every stage
The funnel runs from ad to click, bot or group, conversation and deposit. Most teams can measure only the first two stages. This guide explains how to measure all of them.
Why the funnel performs well
Telegram messages have high read rates. Notifications reach the lock screen, replies typically arrive within minutes, and there is no spam folder. For lead generation that depends on a conversation, the path from ad to chat is shorter than a landing page form and often converts better.
Why it is difficult to optimise
Telegram is a native app rather than a web page, and that is what prevents standard measurement. Meta sees clicks; your Telegram admin sees joins and messages. Without a link between the two, creative decisions are based on click-through rate, the weakest signal in the funnel.
The structure of a measurable funnel
- Ad with a single, clear Telegram call to action and UTMs that match your campaign names
- Tracking link as the destination: it records the click and redirects to the bot or invite in under 100 ms
- Bot start or group join tied to that click through a deep link or single-use invite
- Conversation recorded as a DM event when the person writes to your admin bot
- Deposit reported by a postback from your platform, with payout and currency
- Delivery of each stage to Meta, TikTok, Snapchat, Reddit, Spotify or Google Ads as a standard event with the click id attached
Illustrative example
Illustrative figures. €1,200 is spent across three creatives, producing 2,400 clicks, 1,510 bot starts, 640 group joins, 118 DMs and 31 deposits worth €4,650. Creative C has the highest click-through rate and the lowest join rate. Creative A accounts for 22 of the 31 deposits. Judged on click-through rate alone, creative A would have been paused.
What changes once every stage is measured
- Meta receives joins and purchases rather than clicks, which gives the algorithm the signal it needs to optimise for those outcomes
- Creatives can be compared on deposit rate rather than click-through rate
- Join cohorts show the revenue each week of new members generates over time
- Client and stakeholder reports show conversions rather than click counts
Who runs this funnel
- Media buyers in trading, crypto and iGaming affiliate programmes
- Coaches and course creators who sell through a conversation
- Agencies managing several client groups from one account
- Brands using Telegram as a VIP or early-access channel
Frequently asked questions
Can I run the funnel without a landing page?
Yes. The tracking link works as the ad destination on its own. A landing page is optional and mainly adds fbp and additional match data.
How are deposits connected to the ad?
Your platform or tracker returns the click id issued at redirect time in the postback. Tellmetric looks up that click and applies its attribution to the deposit.
Can I run several offers in parallel?
Yes. Each tracking link is independent, so offers, campaigns and geographies can be compared side by side.
Does it work with Keitaro, RedTrack or Voluum?
Yes. The postback uses the standard clickid, status, payout and txid parameters these trackers already send.
Track Telegram conversions from your Meta ads
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