Product roadmap: Telegram today, WhatsApp and Discord next
Ad platforms lose visibility once a person opens a messaging app. Tellmetric addresses this for Telegram today, and the same server-side attribution engine is being extended to other messaging channels.
What Telegram tracking already covers
Every feature below is in production today. Meta reporting is included in the Free plan; the other platforms and reports are part of Pro.
Click capture
Redirect links record fbclid, ttclid, gclid, ScCid, rdt_cid, UTM values and sub-ids, with an optional tracker.js for landing pages.
Bot-verified joins
Single-use invite links and deep-link payloads match each join, bot start and admin message to its exact click.
Deposits and Stars
Deposits from a postback URL, the event API or a hosted confirmation form, Mini App events and Telegram Stars payments are recorded as Purchase events with value.
Six ad platforms
Meta, TikTok, Snapchat, Reddit, Spotify and Google Ads receive the same events through their conversion APIs, with deduplication and standard event names.
Match quality
Hashed email and phone travel with conversions, and a panel shows which identifiers your events carry.
Funnel and cohorts
Conversion rates per campaign at every stage, plus join cohorts that follow revenue by week.
Planned channels
Click-to-WhatsApp campaigns carry a native click id. Tellmetric will match it to the first message and to purchases confirmed in the conversation, then report both to Meta.
Discord
Server joins and role purchases attributed to the ad that drove them, using the same invite-per-click approach that works for Telegram groups.
More platforms
Slack communities, Signal groups and other messaging platforms where audiences gather and browser pixels cannot measure conversions.
The measurement gap extends beyond Telegram
Every advertiser who sends traffic into a messaging app faces the same gap: the ad platform records the click and nothing after it. Communities form on Discord, sales close on WhatsApp, and support runs on both. Wherever a conversion happens outside the web, the ad platform optimises on an incomplete signal until the outcome is reported back.
Start with Telegram today
The Telegram integration is generally available. New channels will be added to the workspace you set up now.
Start free