About
The measurement layer between your ads and Telegram
Tellmetric is attribution software for teams whose funnel ends in a Telegram chat instead of on a checkout page.
What Tellmetric does
When a person clicks an ad and opens Telegram, web analytics can no longer observe them, because there is no page on which a script can run. Tellmetric records the click before the hand-off, attributes the join, bot start, message or deposit that follows to that click, and reports the result to the ad platform through its server-side API. Meta, TikTok, Snapchat, Reddit, Spotify and Google Ads can then optimise for people who converted rather than people who only clicked.
Who uses it
- Performance marketers who need cost per join and cost per deposit at campaign, ad set and creative level rather than click counts.
- Telegram-first businesses whose sales conversations, communities or onboarding live inside Telegram and who want that revenue tied to acquisition spend.
- Agencies and teams running several client funnels who need separate workspaces, seats and, on the Agency plan, their own brand on the tracking domain.
How the attribution works
- A visitor clicks your ad. The landing page, or a Tellmetric tracking link used directly as the ad destination, records the click identifiers and campaign parameters.
- The visitor is redirected into Telegram through a link that carries a unique click id: a single-use invite, a bot deep link or a tracked offer link.
- Your Telegram bot observes the join, message or payment and matches it to that click id, so each conversion is measured rather than modelled.
- The event is stored once and delivered to every platform you connect, with hashed identifiers and deduplication, and shown in your dashboard alongside cohorts and match quality.
Plans and company
Tellmetric offers three plans: Free (€0) for evaluation and first campaigns, Pro at €49 a month for media buyers, and Agency at €249 a month for teams managing client funnels. Every account starts on Free with no card required; paid plans are billed monthly and can be cancelled at any time. Current details are in the pricing section.
Tellmetric is built and operated in the Netherlands. For product, privacy or data-processing questions write to info@tellmetric.com. Our Privacy Policy, Terms of Service and Data Processing Agreement describe how customer and end-user data is handled. Tellmetric is not affiliated with Meta, TikTok, Snapchat, Reddit, Spotify, Google or Telegram.
Track Telegram conversions from your Meta ads
The Free plan requires no card. Upgrade to Pro at any time.