Tellmetric
Legal

Terms of Service

Last updated: 29 September 2026

These Terms of Service are issued by:

Company
Tellmetric
Responsible person
Volodymyr Yurkov
Address
Naritaweg 165, 1043 BW Amsterdam, Netherlands
KvK (Dutch Chamber of Commerce) number
99455242
VAT identification number
NL005387124B49
Email
info@tellmetric.com · contact form

They also link to our Privacy Policy and our Data Processing Agreement, which form part of this agreement.

  1. Acceptance of Terms
  2. Description of Service
  3. Account Registration
  4. Plans, Free Trial & Billing
  5. Acceptable Use
  6. Data & Privacy
  7. Intellectual Property
  8. Service Availability
  9. Limitation of Liability
  10. Disclaimer of Warranties
  11. Indemnification
  12. Termination
  13. Force Majeure
  14. Changes to Terms
  15. Governing Law
  16. Contact

1. Acceptance of Terms

By accessing or using Tellmetric ("the Service"), you agree to be bound by these Terms of Service. If you do not agree to these terms, you may not access or use the Service. If you use the Service on behalf of a company or other organisation, you confirm that you have the authority to bind it, and "you" means that organisation.

2. Description of Service

Tellmetric is a SaaS platform that lets you attribute conversions from Meta (Facebook and Instagram), TikTok and Google advertisements to what happens afterwards in Telegram. The Service includes:

  • Tracking links that record the ad click and redirect the visitor into a Telegram group, channel, bot chat or web page
  • A JavaScript tracking script for your landing pages
  • A Telegram bot integration that observes joins, messages and payments
  • A postback endpoint, an events API, hosted conversion forms and a Mini App endpoint through which you report deposits and other conversions
  • A dashboard to monitor visits, conversions, attribution, delivery status and, where connected, ad spend
  • Integrations with Meta's Conversions API, TikTok's Events API and Google Ads to sync conversion events on your behalf
  • An outbound postback that forwards conversions to a tracker or server of your choice

3. Account Registration

You must register for an account to use the Service. You agree to:

  • Provide accurate and complete information
  • Keep your password and your API keys secure and confidential
  • Be responsible for all activity under your account and in your workspaces, including that of the members you invite
  • Notify us immediately of any unauthorised access

4. Plans, Free Trial & Billing

The Service is offered on the plans published on our pricing page: a Free plan, a Pro plan and an Agency plan. Each plan states its monthly allowance of tracked users (people who clicked one of your links in a calendar month), its number of workspaces and seats, and the ad platforms it delivers to. Conversions themselves are never capped.

New accounts receive a 30-day free trial of the Pro plan with full access to its features and no card required. The trial applies to the Pro plan only. When it ends, the workspace moves to the Free plan automatically unless you subscribe. Nothing is charged during the trial.

For paid plans:

  • Payments are processed securely through Stripe; we never see or store your card details
  • Subscriptions are billed monthly in advance and renew automatically unless cancelled
  • You may cancel at any time from the billing portal; the plan stays active until the end of the paid period, then the workspace moves to the Free plan
  • On the Pro plan you may switch on pay-as-you-go above the cap, in which case each additional block of 1,000 tracked users is charged at the published rate with your next monthly invoice, only for the blocks actually used
  • Over the cap without pay-as-you-go, your links keep redirecting so a live ad never breaks, but new conversions are not delivered to ad platforms until the month rolls over or the plan is raised
  • Prices exclude VAT where applicable; VAT is added on the invoice according to your location and, for businesses, your VAT number
  • All payments are non-refundable except where required by applicable law; no prorated refunds are issued for partial billing periods
  • We may change prices with at least 30 days' notice by email; the new price applies from your next renewal after the notice period

5. Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose or to promote unlawful goods or services
  • Track users without proper consent or another valid legal basis
  • Violate Meta's, TikTok's, Google's, Telegram's, Stripe's or any other third party's terms of service or platform policies
  • Submit data about children, special-category personal data, or data you have no right to share
  • Attempt to reverse engineer, decompile, scan or hack the Service, or probe it for vulnerabilities without our written permission
  • Use the Service to send spam or unsolicited messages, or to operate deceptive, fraudulent or misleading funnels
  • Share your account credentials or API keys with third parties, or resell access to the Service
  • Overload, disrupt or interfere with the Service's infrastructure, or send artificial traffic to inflate or distort tracked results

We may suspend delivery, links or accounts that we reasonably believe breach this section, and we will tell you why where the law allows.

6. Data & Privacy

Your use of the Service is also governed by our Privacy Policy.

6.1 Data Processing

Tellmetric acts as a data processor where applicable under the General Data Protection Regulation (GDPR). For customers processing personal data of people in the European Economic Area or the United Kingdom, our Data Processing Agreement (DPA) forms part of these Terms and applies automatically. You may request a signed copy of the DPA through the contact form.

You acknowledge that:

  • You are the data controller for personal data collected through your use of the Service
  • Tellmetric processes that data on your behalf according to your instructions, including the platforms you connect and the events you configure
  • We implement appropriate technical and organisational measures to protect personal data, as described in the DPA

6.2 Your Responsibilities

You are responsible for:

  • Complying with applicable data-protection laws (GDPR, the UK GDPR, the ePrivacy Directive and their national implementations) when using our tracking features
  • Providing appropriate privacy notices to, and obtaining consent from, your website visitors and Telegram audience where required
  • Ensuring that your use of the Meta, TikTok, Google and Telegram APIs complies with their respective policies, including the customer-data terms each ad platform requires you to accept
  • The accuracy and lawfulness of any conversion data (deposits, payments, leads) you report to the Service

6.3 Cookie & Tracking Compliance

You are solely responsible for obtaining valid consent for the use of tracking technologies (including cookies, pixels, scripts and similar technologies) where required under applicable laws, including the ePrivacy Directive. Tellmetric provides the tracking tools; you are responsible for their lawful deployment on your properties.

6.4 Your credentials with other platforms

Bot tokens, access tokens and OAuth grants you provide are stored encrypted, used only to perform the actions you configure, never shown back in full, and deleted when you disconnect the platform or delete the workspace.

7. Intellectual Property

The Service, including its design, code, logos and documentation, is owned by Tellmetric and protected by intellectual property laws. Your subscription grants you a limited, non-exclusive, non-transferable licence to use the Service for its intended purpose during your subscription. Your data remains yours; you grant us only the rights needed to provide the Service.

You may not:

  • Copy, modify or create derivative works of the Service
  • Resell, sublicense or commercially exploit the Service, except that Agency customers may operate workspaces for their own clients under these Terms
  • Remove or alter any proprietary notices or labels
  • Use our trademarks without prior written permission; Agency whitelabel features may be used only as documented

8. Service Availability

We strive for high availability but do not guarantee uninterrupted service. We may:

  • Perform scheduled maintenance with reasonable notice
  • Experience unplanned downtime due to technical issues
  • Modify or discontinue features with reasonable notice

You acknowledge that the Service may be temporarily unavailable due to scheduled maintenance, unscheduled emergency maintenance, third-party service outages (including but not limited to Meta, TikTok, Google, Telegram, Stripe or hosting providers), network issues, security incidents or other technical difficulties beyond our reasonable control. Support is provided by email and through the contact form on business days; Agency plans receive priority handling.

9. Limitation of Liability

To the maximum extent permitted by applicable law, Tellmetric and its affiliates, officers, employees and agents shall not be liable for any:

  • Indirect, incidental, special, consequential or punitive damages
  • Loss of profits, revenue or business opportunities
  • Loss of data or data corruption
  • Business interruption or loss of goodwill
  • Any other commercial damages or losses

This limitation applies regardless of whether such damages arise from service interruptions, downtime, technical failures, data loss, security breaches, or any other cause, whether or not we have been advised of the possibility of such damages, and regardless of the legal theory upon which the claim is based, including contract, tort, negligence, strict liability or any other theory.

Business continuity disclaimer. You expressly understand and agree that Tellmetric shall not be held responsible or liable for any business losses, lost advertising spend, missed or unattributed conversions, campaign performance degradation, ad-platform decisions taken on the basis of delivered events, or any other commercial impact resulting from service unavailability, interruptions or technical issues, regardless of the cause or duration. You are solely responsible for implementing appropriate backup solutions and contingency plans for your business operations.

Our total aggregate liability for any claims related to the Service shall not exceed the total amount you paid to Tellmetric in the twelve (12) months immediately preceding the event giving rise to the claim, or €100 if you have paid nothing. Nothing in these Terms limits liability that cannot be limited under applicable law, including liability for wilful misconduct or gross negligence.

10. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose and non-infringement. We do not guarantee that conversion tracking will be 100% accurate or complete, as it depends on third-party platforms (Meta, TikTok, Google, Telegram), on the correctness of the conversion data you report, and on user behaviour such as blocked scripts or cleared cookies.

11. Indemnification

You agree to indemnify, defend and hold harmless Tellmetric, its affiliates, officers, employees, agents and licensors from and against any and all claims, damages, losses, liabilities, costs and expenses (including reasonable legal fees) arising out of or related to:

  • Your use or misuse of the Service
  • Your violation of these Terms
  • Your violation of any applicable laws or regulations
  • Your violation of any third-party rights, including intellectual property or privacy rights
  • Your violation of platform policies, including those of Meta, TikTok, Google and Telegram
  • Any content or data you submit through the Service

12. Termination

We may, at our sole discretion and without prior notice, suspend or terminate your account and access to the Service for any reason, including but not limited to violation of these Terms, suspected fraudulent or abusive activity, non-payment, or extended periods of inactivity. You may delete your account, or any workspace, at any time.

Upon termination:

  • Your access to the Service will cease immediately and your tracking links will stop redirecting
  • Your data will be deleted within 30 days, and backups within a further 35 days, unless the law requires us to keep it longer
  • No refund will be issued for the current billing period
  • Tellmetric shall have no liability to you for any termination of your access to the Service

Sections that by their nature should survive termination shall survive, including but not limited to Intellectual Property, Limitation of Liability, Indemnification and Governing Law.

13. Force Majeure

Tellmetric shall not be liable for any failure or delay in performance of its obligations under these Terms caused by events beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, pandemics, strikes, internet or telecommunications outages, third-party service failures (including Meta, TikTok, Google, Telegram, hosting providers and payment processors), cyberattacks or government actions. During such events our obligations are suspended for the duration of the event.

14. Changes to Terms

We may modify these Terms at any time. Material changes will be communicated via email or a notice on our website at least 14 days before they take effect. Continued use of the Service after changes take effect constitutes acceptance of the modified Terms. If you do not agree, cancel your subscription before the changes take effect.

15. Governing Law

These Terms are governed by the laws of the Netherlands, without regard to its conflict-of-law provisions. Any disputes arising out of or relating to these Terms or the Service shall be resolved exclusively in the competent courts of the Netherlands, and you consent to their jurisdiction. Mandatory consumer-protection rules of your country of residence are not affected where they apply.

16. Contact

For questions about these Terms, contact us at:

Company
Tellmetric
Responsible person
Volodymyr Yurkov
Address
Naritaweg 165, 1043 BW Amsterdam, Netherlands
KvK (Dutch Chamber of Commerce) number
99455242
VAT identification number
NL005387124B49
Email
info@tellmetric.com · contact form