Attribution
Deterministic Telegram attribution for paid campaigns
See which campaign, ad set and creative produced each member, conversation and deposit. Every conversion is matched to a single click rather than estimated by a model.
Why attribution stops at Telegram
Ad platforms attribute what they can observe: the click, and any events a pixel reports afterwards. A Telegram funnel has no pixel after the click. Marketers are left comparing click counts or relying on judgement, and the platform's algorithm optimises for the only signal it has, which is the cheapest click.
Questions attribution should answer
- Which campaign produced each group member, and at what cost
- Which creative produces conversations rather than inactive members
- Which ad set produces depositors, and how much they deposit over time
- How many of your events the ad platform can match to a person
How Tellmetric attributes conversions
- Click capture. The tracking link records fbclid, fbp, UTM parameters, sub-IDs and a visitor ID before redirecting.
- Deterministic handoff. A single-use invite link or a bot deep link carries the click into Telegram. Each join or bot start matches exactly one click, even when several campaigns point to the same group.
- Persistent identity. The Telegram user is linked to the click, so a DM the next day or a deposit three weeks later is still attributed to the original ad.
- Delivery with the click attached. Every event is sent to Meta, TikTok, Snapchat, Reddit, Spotify or Google Ads with the click ID and hashed identifiers included.
Full campaign hierarchy on every event
utm_source, utm_medium, utm_campaign, utm_content and utm_term, plus sub1 to sub9 for tracker integrations. The funnel table can be grouped by any of these fields, so you can compare regions, angles or placements without exporting data.
Who it is for
- Media buyers deciding which creatives to scale or pause
- Affiliate teams paid on deposits rather than clicks
- Agencies reporting outcomes to clients
- Companies that acquire customers primarily through Telegram
Frequently asked
What is Telegram attribution?
Connecting actions inside Telegram, such as joins, messages, payments and deposits, to the marketing source that brought the person there.
Is it click-based or modelled?
Click-based. Each conversion is matched to one specific click through the invite link or deep link it used. No statistical allocation is involved.
Does it replace Ads Manager reporting?
It supplies data to it. Ads Manager gains conversion columns for Telegram events, and the Tellmetric dashboard adds funnel and cohort views that Ads Manager does not provide.
Can I attribute organic or influencer traffic?
Yes. Any link can be a tracking link. Sources without a click ID are still attributed by UTM parameters and sub-IDs.
Does it work with several campaigns at once?
Yes. Each tracking link and each click is recorded independently, so campaigns can be compared side by side.
Track Telegram conversions from your Meta ads
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