Lead gen
Telegram bot lead generation with cost per lead by source
Bot messages are read more reliably than email. What a bot funnel usually lacks is a record of which ad each lead came from. Tellmetric adds that record.
Why bots convert better than forms
A Telegram message appears as a notification on the recipient's phone, with no inbox tab or ranking algorithm between you and the reader. Replies typically come quickly, qualification takes place in the same conversation, and the lead does not need to enter an email address. For high-intent offers, a bot is often a more effective entry point than a form.
The attribution gap in bot funnels
A bot can gain a hundred or more users in a day without any indication of which ad or audience sent them, or whether any became customers. Telegram does not report the source, Meta cannot observe the conversation, and manually maintained UTM spreadsheets do not scale as volume grows. Without that connection, budget decisions rest on incomplete data.
What Tellmetric adds to a bot funnel
- Attributed starts. The ad points to a tracking link, and the deep link carries a click ID into the start command, so every lead is linked to a campaign and creative.
- Accurate cost per lead. The dashboard reports leads by source, so cost per lead can be calculated directly.
- Lead quality by source. DMs, Stars payments and deposits are attached to the same lead, showing which sources send buyers rather than browsers.
- Feedback to the ad platform. Starts are sent to Meta as Lead or CompleteRegistration and purchases as Purchase, so campaigns can optimise for lead quality.
Illustrative example
Three Instagram creatives, each with a budget of €90 a day. All three produce around 60 starts a day. Only one produces DMs, and that creative accounts for all nine deposits. Ads Manager shows three nearly identical ad sets; the bot data identifies one to scale and two to pause.
Who runs lead funnels in Telegram
- Course creators delivering a lead magnet through a bot and following up in chat
- Coaches qualifying prospects before booking a call
- Affiliates in trading and iGaming directing leads to a registration link
- B2B teams running a guided sales conversation
Frequently asked
Can I use my existing bot?
Yes. Connect its token to a workspace. Tellmetric reads the start parameter and observes events without changing your bot's behaviour.
What counts as a lead?
You decide: the bot start, the first message, or a form completed in a Mini App. Each can be mapped to a different Meta event.
How do I record the sale?
Stars payments are recorded automatically. External sales or deposits are reported through a postback or the event API with the click ID.
Is there a free plan?
Yes. The Free plan includes 1,000 tracked users a month and Meta reporting. No card is required.
Track Telegram conversions from your Meta ads
The Free plan requires no card. Upgrade to Pro at any time.