Marketing attribution
Measure what is working in your Telegram marketing
Ads, posts, newsletters and partners each receive their own tracked link, so every subscriber is recorded with a source.
The attribution gap
Most marketing ends on a web page, where analytics can record the result. Telegram marketing ends in a chat, where web analytics has no visibility. As a result, teams often track only the total subscriber count and keep the same channel mix. A channel that produces most paying members and a channel that produces none can end up with the same budget.
What you should be able to attribute
- Paid ads: Meta, TikTok, Snapchat, Reddit, Spotify and Google Ads campaigns, down to the creative.
- Owned channels: newsletter sends, your website and your other Telegram channels.
- Social posts: each post or bio link as a separate source.
- Partners and affiliates: one link per partner, with click ids ready for payout reporting.
Setting it up
- Create a tracking link for each channel or campaign. Add UTM values or sub-ids for finer segmentation.
- For paid traffic, the redirect captures the ad platform's click id automatically.
- Connect your bot so that joins and messages are matched to the click that produced them.
- Report purchases through the postback URL so attribution extends to revenue as well as subscribers.
Example
Illustrative example: a creator runs Meta ads, a weekly newsletter and a YouTube description link into the same group. Attribution shows that ads bring 70% of subscribers, the newsletter 20% and YouTube 10%. Deposit data shows a different picture: YouTube subscribers deposit at four times the rate of ad subscribers. That pattern only becomes visible once each source is tracked separately.
Mistakes that break attribution
- Using one link for every channel. Once two channels share a link, their results cannot be separated.
- Naming campaigns differently in the ad platform and in the tracking link, which prevents the reports from being reconciled.
- Measuring only subscribers. Budget decisions depend on revenue per source.
- Not reporting conversions back to the ad platforms. Conversion data sent to Meta or TikTok is what informs the optimisation of future campaigns.
How Tellmetric handles it
Each tracking link records source, campaign and creative on the click, and the bot matches joins and messages to that click deterministically. The funnel-by-campaign table and join cohorts report subscribers and revenue per source. Paid conversions are delivered to Meta, TikTok, Snapchat, Reddit, Spotify and Google Ads with hashed identifiers to improve match rates. Affiliate and partner traffic is supported through the standard clickid, status and payout postback format.
Frequently asked questions
Does it only work for ads?
No. Any link you share can be a tracked link. Only click id capture is specific to paid platforms.
Can an agency report per client?
Yes. Workspaces keep client data separate, and the Agency plan adds white-label branding and client sub-accounts.
Which attribution model is used?
Each join or purchase is credited to the click that produced it, matched by invite link or deep link. No modelled or probabilistic credit is applied.
Can I export the numbers?
Yes. Events can be exported as CSV with campaign, source, status and value columns.
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