Keitaro is one of the best-known trackers among media buyers, and many Telegram funnels already run through it. This page compares what each tool does when the conversion happens inside Telegram, where Keitaro is the stronger choice, and how the two can work together.
Keitaro is a general-purpose ad tracker that you install on your own server. It routes traffic, tests landing pages, imports costs and sends conversions back to traffic sources, for any kind of offer. Tellmetric is narrower: it watches what happens in Telegram (group and channel joins, messages to your bot, Telegram Stars payments) and ties each of those to the ad click, then reports them to the ad platforms server-side. Keitaro does not observe Telegram on its own; it needs something to tell it that a join happened. Tellmetric does not route traffic or host landing pages. If you already run Keitaro, the two fit together rather than replace each other.
Competitor details below come from Keitaro's own website and documentation as checked in October 2026. Products and prices change, so confirm anything important on their site.
Keitaro's documentation states that a VPS or VDS is required to install and run it, and gives server sizes by traffic volume, starting at 4 GB of RAM and 2 CPUs for under 100,000 clicks a day. You rent and maintain that server yourself, which gives you full control over the data and the setup.
Its documented features include campaign flows with A/B routing, a landing page editor, a server-to-server postback endpoint that accepts a click id (subid), a status, a payout, a currency and a transaction id, and integrations with ad platforms. According to Keitaro's documentation, the Facebook integration sends conversions to Meta through the Conversions API when an fbclid is present, along with fbc, fbp, IP address and user agent. The TikTok integration imports costs and sends conversions hourly; the Google Ads integration imports costs every 12 hours and sends conversions every 6 hours when a gclid is present.
At the time of writing (October 2026), Keitaro's pricing page lists three plans with the yearly option selected: Starter at €40 a month (1 user, 1 domain), Advanced at €72 (1 user, 100 domains) and Expert at €104 (up to 5 users, 500 domains). The server is a separate cost.
Tellmetric is a hosted service; there is no server to install. You connect a Telegram bot, create tracking links, and connect the ad platforms you report to. When someone clicks a join link, the bot gives them a single-use invite link created for that click, and when Telegram tells the bot the link was used, the join is matched to the click exactly. Join requests are approved automatically and attributed the same way. Messages to your bot, Telegram Stars payments and Mini App actions are attributed through the click too, and deposits on your own platform arrive through a postback, the event API or a hosted confirmation form.
Conversions go to Meta through the Conversions API on every plan. Pro (€49 a month) adds TikTok, Snapchat, Reddit, Spotify and Google Ads, plus match quality, country and cohort reports. Free includes 1,000 tracked users a month; Pro includes 25,000; Agency (€249 a month) has no cap and adds a white-label domain and five workspaces.
| Question | Keitaro | Tellmetric |
|---|---|---|
| Where it runs | Your own VPS or VDS | Hosted, nothing to install |
| Telegram joins | No Telegram feature in its documentation; joins must be sent in as postbacks by your own bot | Matched exactly with a single-use invite link per click; join requests approved and attributed |
| Messages to a bot | Same as joins: needs your own bot and a postback | Recorded through bot deep links, once per person per day |
| Deposits | Postback with subid, status, payout, currency and tid | Postback in the same style, event API, hosted form, or Telegram Stars payments |
| Traffic routing and A/B flows | Yes | No |
| Landing page editor | Yes | No; a script tag tracks the Telegram buttons on your existing page |
| Cost import | Facebook, TikTok and Google Ads | Meta only |
| Ad platforms receiving conversions | Meta, TikTok, Google Ads and others through postbacks | Meta on every plan; TikTok, Snapchat, Reddit, Spotify and Google Ads on Pro and Agency |
| Price at the time of writing | From €40 a month (yearly option), plus your server | Free for 1,000 tracked users a month; Pro €49 a month |
Many teams keep Keitaro as the main tracker and add Tellmetric for the Telegram step. Two connections make that work:
clickid, status, payout, currency, txid), and the developer settings include a ready-made Keitaro postback URL. Statuses such as reg, dep, ftd and sale become conversion events (a deposit reaches Meta as a Purchase with its value); refund and chargeback are recorded but never sent as conversions.sub1 (links keep sub1 to sub9), then set Tellmetric's outbound postback to Keitaro's postback URL using the {sub1}, {status} and {payout} placeholders. Every join, message and deposit Tellmetric records then also appears in Keitaro, and failed calls are retried for up to 12 hours. Keitaro's documentation explains how to map incoming status values to its own conversion types.Decide which tool sends conversions to each ad platform. If Keitaro and Tellmetric both report the same deposit to Meta under different event ids, Meta counts it twice.
We found no Telegram feature in Keitaro's documentation at the time of writing. Keitaro records conversions it receives by postback, so a join reaches it only if something that sees the join, such as your own bot or Tellmetric's outbound postback, sends one.
No. An ad can point straight at a Tellmetric link. If you do use a page, one script tag tracks every Telegram button on it.
Yes. The Free plan needs no card and includes Meta reporting for 1,000 tracked users a month.
The Free plan requires no card. Upgrade to Pro at any time.