ClickGram and Tellmetric address the same gap: an ad sends people into Telegram, and the ad platform has to learn who joined, wrote or paid. Each takes its own shape around that gap. This page sets out what we know about the differences, and says plainly where we do not know enough to compare, so you can decide which one fits your funnel.
ClickGram's site describes it as "The First Ad Tracker Built for Telegram" and lists Meta, TikTok and Google as the ad platforms it works with; its blog concentrates on Telegram news and growth topics. Tellmetric is an attribution and reporting tool for Telegram and Discord funnels: it ties joins, bot messages, Telegram Stars payments and deposits from your own platform to the ad click and reports them to seven ad platforms, with a Free plan, a per-creative mode for Telegram Ads, outbound webhooks and a tracking health page. If Meta, TikTok and Google are all you buy on and you value ClickGram's editorial take on the Telegram market, it may be the natural choice. If you also run Discord, Snapchat, Reddit, Spotify or X, buy Telegram Ads, or want to start without paying, look closely at Tellmetric.
Everything said here about ClickGram comes from its own website and blog and from a third-party listing, as checked in November 2026. We have not used the product, and its site does not document its attribution method in a way we could verify. Confirm anything important with them.
Known. ClickGram positions itself as the first ad tracker built for Telegram. Its home page names Meta, TikTok and Google. The third-party listing trustmrr shows pricing from €59 a month. Its blog publishes trend and news posts: a 2026 guide to TikTok ads to Telegram, an explanation of the t.me domain outage, a comparison of organic and paid Telegram growth, and coverage of the Telegram ban in India, alongside posts on Mini Apps and the "Gram" currency.
Not known. We could not establish from public material how ClickGram matches a join to a click (single-use invite links, join requests, timing, or something else), whether it tracks Discord, whether it accepts deposits by postback from an operator or network, what its plan tiers include, whether it has a free tier, how it handles Telegram's own ad network, or whether it offers webhooks, a white-label domain or agency features. The table below leaves those cells as "not documented" rather than guessing.
Tellmetric records the click on its own tracking link, storing the platform's click id (fbclid, ttclid, gclid, sccid, rdt_cid, spdt, twclid), the UTM labels and sub ids, then hands the visitor to your bot. For a group or channel, the bot creates a single-use invite link for that click; when Telegram reports a join or a join request made with that link, the match is exact. With direct join on, the visitor skips the Start step and goes straight to that invite. For a conversation, the bot deep link carries the click and the first message is recorded as AdminDM. Joins are tracked by your own bot, as admin or as a plain member, never by a personal account. If the ad goes to a landing page instead, the tracker.js snippet carries the click identifiers into every Telegram button.
For Discord, the join link sends the visitor through Discord's authorise screen; the callback adds them to the server and records the join against the click. Retained and Leave are found by a periodic rights check. See Discord invite tracking.
| Question | ClickGram | Tellmetric |
|---|---|---|
| Positioning | "The First Ad Tracker Built for Telegram" | Server-side attribution for Telegram and Discord funnels |
| Ad platforms | Meta, TikTok and Google listed on its site | Meta on every plan; TikTok, Snapchat, Reddit, Spotify, X and Google Ads on Pro and Agency |
| Discord | Not documented | Yes: authorised join links, Retained and Leave, same dashboard |
| Telegram Ads (Telegram's own network) | Not documented | Per-creative mode: a t.me address per link, spend entered by hand, cost per join, retained member and deposit per creative |
| Deposits from an operator or tracker | Not documented | Postback (clickid, status, payout, currency, txid), event API, Mini App endpoint |
| Outbound webhooks | Not documented | Every join, message, deposit, lead and membership change as a GET template or signed JSON POST |
| Is it working? | Not documented | Tracking health page: bot listening, admin rights, clicks becoming joins, Meta accepting, match quality, with email notices |
| Members who leave | Not documented | Recorded with the reason; cost per retained member beside cost per join; never sent as conversions |
| Agency features | Not documented | Agency plan: white-label domain and brand, client sub-accounts, 5 workspaces, 5 seats |
| Pricing at the time of writing | From €59 a month, per a third-party listing | Free (1,000 tracked users, Meta), Pro €49 (25,000, all platforms), Agency €249 (no cap) |
| Blog | Telegram news, growth and currency posts | Setup guides per ad platform and per funnel shape |
At the time of writing (November 2026), the only public figure we have for ClickGram is a starting price of €59 a month from the trustmrr listing. Its site does not, as far as we could find, publish plan tiers, volume limits or what each tier includes, so ask for those before comparing.
Tellmetric's Free plan costs nothing and covers 1,000 tracked users a month with Meta reporting and reports for the last 30 days. Pro is €49 a month (or €490 a year) for 25,000 tracked users, every supported ad platform, match quality and member value reports, full history and CSV exports; with monthly billing, above the cap you can switch on pay-as-you-go at €2 per extra 1,000 tracked users, or delivery pauses until the next month while links keep redirecting. Agency is €249 a month (€2,490 a year) with no tracked-user cap, white-label domain and brand, five workspaces and five seats. Conversions are never capped on any plan. See pricing.
For the core task, attributing Telegram joins and payments to ads and reporting them to Meta, TikTok and Google, yes. Tellmetric adds Discord, four more ad platforms, a Telegram Ads mode, outbound webhooks and a Free plan; ClickGram may offer things we could not verify from its site.
Tellmetric has no import from other trackers. Run both in parallel on a new campaign, with Tellmetric's links in the ad and the old tool's data kept where it is, and move campaigns over as they start.
Tellmetric needs a bot token to create invite links and see joins and messages, and a token can only receive updates for one program at a time, so a bot run by another service usually needs a separate bot for tracking.
Tellmetric does: the tracking link opens Telegram directly, and a snippet is available for funnels that use a page. We could not confirm ClickGram's setup from its public material.
The Free plan needs no card and includes Meta reporting for 1,000 tracked users a month.
The Free plan requires no card. Upgrade to Pro at any time.